When does your logo stop being a logo?
The answer is easy: when you hire some unprofessional, untrained “kid” to design it using a stock clipart pack of shapes.
Let me explain: the logo and consequent brand design fields are hard to master, it takes many years and a high variety of client experiences (especially the ones that go wrong) to really nail your first logo. Trust me, I’ve been there.
Today, you can call logo an element/typograpy that has specific characteristics and thoughts as its foundation.
In fact, you’ll find a lot of posts around the internet describing what a logo should have to be called like that – and while the number of these aspect may slightly vary, the important things to consider today are the same. One real “logo” has to be designed, not took anywere from the net like these ones
The market is crowded by logos and by so called “logo design experts”, so each one (if done professionally) should be: simple, as this will make a breeze out of its use on every medium, digital or not, – it will also make understandable on small sizes and while rendered in pure black and white (giving every material of its applications the same look.) Doing so it will also ensure the logo to be memorable and to be the same (if well designed, of course.) It must be unique, as the customer should understand from the first glance what he’s seeing and what we’re referring about. Quick example: no-one it’s capable to mix the Pepsi and Coca-Cola logos, even if those are done for the same product’s range. And, last but not least, it must be appropriate to the client and its field/purpose. You won’t use one pole-dancer silhouette for one diaper company (at least I hope.)
You’ll learn those things with time and the most exciting thing is the fact that you won’t stop learning. Ever.
So, what is really wrong with the above logo? It’s simple, it works pretty well in black and white, it’s memorable. So memorable that anyone would remember they already seen it before. In fact, it’s a stock logo, one of those elements you can buy in packs – but seriously, don’t do that. Both if you’re a company owner or a wannabe designer – because in the first case, you’ll ruin the reputation and image of your company/product from its first step, losing way more money that the ones that you’d have spent hiring to design your image. In the latter case, because you’ll ruin your career from the start, showing to the community that they can’t trust you, that you’re not special at all, at least in the good way, and that you’re not willing nor living for designing beautiful things.
A really quick Google Images research brought these to my eyes – so why you would want a logo like everyone else?
So, to the Fresh Wind logo “designer”: Design is a lifestyle, not a job.
Doing as you did (you know who I’m talking to) shows no respect for your career or life and for your colleagues – luckily there is time to change, but this and the other poor logo stains will remain.
So people in general… please don’t do that.