The Logo of the Month for June goes to Ariadna Haberdashery designed by Alicja Wydmańska. I really love the apparent abstract complexity and subtlety of the logo itself, supplemented with an excellent colour choice.

It’s semi-illustrative and abstract, the letter “A” is clear to see but not in your face. The pattern is nicely angled with the slightly bolder lines around the focus lines drawing the initial. The suggestion of the material in the logo is nicely done, especially when backed with the warm yet subdued colour scheme. As you can see below, the logo works just was well inverted onto that gorgeous red tone as it does the regular way upon white.

The slab-serif typeface is an excellent choice, it really complements the overall feel with the humanist tails. I’m not 100% sure of what it is, be it custom type or a refined Courier, if you know what it is please leave a comment below.

I really like the red on white layouts above on the business cards and letterhead, but personally I would have played upon the logomark’s textural qualities a little more. The red backdrop with the subtle, angled stripe is nice, but doesn’t have the same feel that the logo suggests. I think the randomness of the angles within the logo are less regimented than the backdrop on the business cards suggests – it’s too organised. In fact, it may be nice to see how the red patterned lines looks on the white, almost like a close up of the logo itself.

Seeing how the packaging interacts with the brand is great here. The emphasis on the white, the minimal, is an interesting juxtaposition on the generally organic feel to the wool. The pictograms at the bottom really work well in the red on white, equally placed across the width of the package.

The circular logomark fits nicely into a sticker form (above) with the logotype becoming part of the horizontal cross bar of the A. It’s not the way I would have initially considered introducing the word Ariadna, but upon seeing it, I know it works perfectly. If you squint, it blends nicely into the shape – a good indicator of a well-balanced form.

The van above shows an example of the visually interesting pattern that I thought could be formed on the back of the business cards and stationery. The van really stands out, not only due to the pattern, but also due to the lack of lettering. Expectation leads you to look for the name, but since it’s not obvious, at least to me, it becomes something of a curiosity – I want to know more.

Overall, the logo is pushed excellently into the brand forming an angled linear pattern. In my opinion it could have been developed further into something of a talking point, a piece of abstract art in it’s own right, central to the brand. Having the boldness of the complex pattern could really have taken this a step up – but it’s just my opinion. My appreciation for the Ariadna Haberdashery logo in it’s own right I felt deserved June’s “Logo of the Month” – What do you think? Am I wrong in my assertion?

branding, logo, logo of the month, showcase