Logoholic’s Branding of the Month for April is an easy one. It comes from Demian Conrad Design, a Swiss based design studio that specialises in cultural events and projects related to the leisure industry – the project in question is the new graphic identity of the Camerata de Lausanne.
The logotype is not mind-blowing by any means, it’s minimal and functional. What caught my eye was the conceptual pattern based on sound itself. The geometry of the waves to be precise.
For the Camerata de Lausanne, I looked for a way of visualising sound, but without using images from the world of music per se (notes, instruments, etc.
The posters [below] show how these patterns come to play within the brand. The geometry and simplicity is beautiful, not only representing the elegance of classical music, but backing up the technical level of the music itself in a solid identity.
Their website follows suit accordingly, developing the concept further:
The IT company Ergopix also helped design the website by creating a Chladni motif which constantly remodels itself. As a result, the home page visual changes shape according to the time of day. Finally, portraits of musicians were made by the Lausanne photographer Cédric Widmer, whose overriding aim was to depict the particular sensitivity inherent in each one. The graphic identity of the Camerata de Lausanne is dynamic; it adapts to the time of day, to the context, and therefore breaks free from the myth of a fixed identity.