Coppa – The future of coffee? And its serving, too.
That must be the best way to address and describe this beautiful project, done by the uber-talented Jean Maxim Brais for the 8 Bis agency . They were hired to define and design the brand for a new bar called Coppa – and they nailed the assignment.
Basing their inspiration on the Italian Futurism movement of the 1930’s – to define a modern, innovative place with an high-end quality and esthetic feel, they designed the logotype around the fusion of two concepts: the name “Coppa”, Italian word for “cup” and a P – making the right part and the handle of the cup.
The execution is made with a vertical, diagonal striped approach, to retain growth and quality. This also acts as the base for some awesome patterns, to be used on various applications – most notably on the breathtaking mobile website – were we can also see the limited use of an orange palette – a clue to what the first version looked like. Containing pure red accents on the pattern as well – a version that unfortunately is not available anymore on the net. What a shame. I also remember some awesome wallpapers picture from the bar.
The typographic logo itself is as simple as it is beautiful, using one uppercase sans-serif, describable as modern, elegant, sophisticated whilst open and friendly due to the welcoming spaced kerning – things that clearly link with the brief and its scope.
A little side-note on the project could refer to the logo and pattern usage on the cups themselves – they could have been handled better, with various figures covering the surface completely, maybe with orange accents too? – and the logo on top.
The present design make use of a lot of unbalanced white-space, something that is not present anywhere on the brand, making it lose it’s integrity, I think making them look ugly.
Apart from this minor forgivable error, I would certainly love sitting in this bar, making my eyes wonder through all the aforementioned beautiful design, while sipping some high-quality coffee.
All images are © 8Bis Branding agency