Danish String Quartet
November’s Logo of the Month on Logoholic goes to The Danish String Quartet, designed by / with art direction from Maibritt Lind Hansen.
Undeniably beautiful in it’s simplicity, the balance of the geometric strings and the curved, spiralling scroll create the number 4 perfectly. The image below shows it’s conceptual construction, interestingly to me, I missed the horizontal bow which now makes sense on another level. Working with the Baskerville font, typography shows a draw to the traditional, something elegant yet sophisticated.
Although the Logo of the Month feature focuses on the logo, the colour scheme and photography really establish the brand well. An initial assumption of the Danish String Quartet would be to draw associations from the red and white of the Danish flag, but that wouldn’t convey the elegance that the black and gold does.
The posters below show the beauty of the logo, which I would call primarily typographic through the aim to be numeric as supposed to a visual ‘character’.
What do you thing of the Danish String Quartet’s new logo design – worthy of Logoholic’s Logo of the Month? Let us know what you think below.
Hi! I’m doing some promotion of the Danish String Quartet’s new recording via their US distributor Allegro Classical, so your post popped up on my Google alerts. So pleased to have stumbled upon your great & creative site. Looking for a new logo so I am inspired. Loved the alphabet post!
Hi Shira, it’s great to hear from you, and the feedback is much appreciated!
I accidently came to your site. But this post was the first to notice. I really love the idea and thought to it. You made something so simple to a real brand. Just love it.