Højmark Cycles produces custom-made bicycles from the workshop in Berlin-Prenzlauer Berg district. Their new logo and brand was created by Ineo Designlab based in Denmark.
Trends in logo design, fashions and observations from the perspective of a logo designer.
A trend I’ve noticed more and more in logo design recently is the symbol within the backing circle or outline. It’s certainly not something that offends or goes against the rules of design, more of a trick to allow for adaptability and contrast. That being said, it’s increasingly common occurrence in the logo galleries and portfolios leads [...]
Making things ‘vintage’ seems to be all the rage in logo design these days. Scratches, textures and grain all appear to call back to the desire of designers to have a physical product, weathered by use; as supposed to the sometimes soulless digital cleanliness of their logo on a white backdrop. Others view this appeal [...]