You know what’s great? Focus Lab LLC.
That studio is one of the best out there, talking merely about logo design here – and it’s a sure thing the fact that we could have chosen almost every piece in their portfolio to feature as one “Logo of the month”.
It’s also a sure thing that we’ll feature more of their designs – their ability in Style Guidelines it’s second to no one.
Enough advertising for today – let’s analyze today Logo of the month, Fanhert.
The design was commissioned by Marie Fahnert, successful family and divorce attorney, Chicago based – that with the growth of her affair, felt the need for a new brand. The newest one, with it’s tight kerning and contrasting figures mark, it’s perfectly balanced between the careful, professional and personable lawyer approach and the harshness of the divorce/tearing apart situation. The mark itself, as the always awesome Matt Yow states, “defines the perception of transparent truth, while the heavier slab-serif stay for authority, strength, solidity, custom unique approach to every case.”
The alignments and the additional elements, the sparkles, speak directly to the heart, especially when coupled with chosen pictures.
The chosen colours themselves are made to relate with a strong attitude and brand, but in a somehow mixture of tan and pale tones that lower them down a little, being more conceived and peaceful, while still retaining a professional look.
Looking to the entire logo & brand you’ll certainly feel yourself moved, trusted and listened, by what’s defined and perceived as a safe boat through troublesome water – certainly what’s the majority of the people are searching for in a lawyer.
And from a logo, what’s better than to expect from it than invisibly to drive people to you and your business? Also, let’s talk honestly for a minute: who would not be jealous of such a beautiful, wooden box with its own logo engraved? I certainly am.
Fahnert is a perfect, beautiful logo. Hats off to Matt and his colleagues.
All images are © Focus Lab LLC.