Our Logo of the Month for September is Fenwick Pythons, created by J Fletcher Design. Based in Toronto, Ontario, Fenwick Pythons promotes the hobby and captive breeding of exceptionally unique and genetically diverse ball pythons.
I think what I like most from this is the suggestion of snakeskin within the logo itself. Giving it a faux-texture relates perfectly to the ‘idea’ of the python, without relying on the literal characterisation of it’s form. It would have been all too easy to design a snake headed letterform, but that’s the cliche that’s been perfectly avoided.
The above business cards are as classy and textured as they appear – it’s not a trick of the light. Letterpress printed over metallic inks, the love and care taken with these makes them some of the nicest I’ve ever seen.
I’m especially fond of Fenwick’s oversize 4″ x 2.5″ letterpressed calling cards, printed on Neenah Classic Crest “Tarragon” duplexed with “Epic Black” at a total weight of 230#. The large, blotchy pattern on the black side was printed first with metallic copper ink, then the scales were blind pressed on top to give the card a shining, slithering, snaky feel. ~ Jay Fletcher