Apologies for the lack of posts this year, I know it’s only January but we were both incredibly busy over the Holidays. I guess it should be the New Years Resolution to blog more often, but I’m already falling behind on the resolution to ‘do more art!’.
Abbreviated to HMNIM, Hi My Name is Mark is the new clothing & apparel line of Mark Hoppus (Blink 182) coming in 2013. Based upon the initial branding, it should showcase some pretty interesting styles – I’m thinking a mix of vintage, pretty casual and some items along the lines of etsy. I could be wrong, but we’ll see.
Starting with a very specific iconic vision he wanted to use the octopus as the main symbology for the brand. Exploring many different variants and types of octopi we swam the depths of possibilities until we landed on just the right one for the brand.