6 Responses to “Just stick it in a circle”

  1. Richard Baird
    June 4, 2012 at 1:30 pm #

    I think it simply comes down to relevance. Context is sorely missing from a lot of inspiration galleries so it’s hard to tell whether the utilisation of a circle, in identity design, is a superfluous aesthetic choice or something more reflective of the brand. I suspect, with the very open interpretation of such an elemental form, a designer, when challenged, could apply a retrospective value to their decision.

    A trend, for me, is an restrained and unjustified use of a technique or visual device, without being privy to the context of each example I don’t think you could really substantiate your observation.

    • Stuart
      June 4, 2012 at 1:59 pm #

      Thanks for the feedback Richard.

      I agree that context is key, and is generally undefined across the logo galleries. The examples provided were not meant to criticise, but to show how a unique logomark can lose form when forced into the circle.

      I’m not sure what observation requires substantiation. The article itself refers to the increasing usage of the circle backdrop, which I feel is fair. Defining it as a ‘trend’ – that definition was more aimed again at the increasing usage because as you said, I’m not privy to the individual reasoning behind the choices. Constraining your development and experiments as a designer as being a bad thing, well that’s surely undeniable?

  2. Richard Baird
    June 6, 2012 at 10:15 am #

    Sure, I was really just referring to the trend label. Without context its hard to split the relevant with the irrelevant, this is what I personally use to define trend not the perception of saturation. Designers are communicators, the use of certain devices are relied upon because they’re clear, it’s the combination of these that makes for original piece of design.

    My apologies for the tardy reply, busy week.

    • Stuart
      June 6, 2012 at 11:16 am #

      I like that… “perception of saturation” – a much better way to look at it ;)

      Always good to hear your thoughts!

  3. Jolanta
    July 12, 2012 at 3:40 pm #

    I have been complaining about this design all year and swearing that I’ll never touch a circle however I failed and created a Nutritionist logo that ended up in a damn circle. I can still say I’m not a fan and logo trends drive me up the wall. It’s true that everyone (especially students) have picked this up as a simple logo creating tool which usually involves 1 circle and some random pattern with sharp edges et voila a meaningless logo is created.

    • Stuart
      July 12, 2012 at 4:23 pm #

      You’re right that many designers have utilised this method, ending up only with a meaningless logo, but as mentioned earlier, it comes down to the context.

      In your case with the Nutritionist logo, I would love to ask your thoughts on why you came to use the circle – was it the ‘easy way out’, did it make sense aesthetically or something else? – thanks for the comment ;)

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