Rarely is there a company whose logo is not as equally famous as its name. While the public may be surprised to learn how much time and consideration go into perfecting an iconic emblem, designers know better. A logo is the result of days (or months) spent conceiving dozens of different concepts; fine-tuning the smallest […]
LATITUDE is a new online design studio that provides access to professional designers and powerful collaboration tools, making it easy to work together face to face or remotely to create beautiful design.
How it began
The idea for Latitude came in 2011 while one young designer was traveling.
It was triggered by the desire to find a better solution for people in creative industries to collaborate more effectively outside the traditional workplace. Founder Thomas Scholz, had the idea for Latitude after graduating from Parsons School of Design in New York. He and two like-minded designer friends became frustrated while collaborating on a new brand while working between different time zones. They were both travellers always on the move and fed up of writing emails. They later thought clients too would benefit from such a service by finding the best possible creative minds regardless of where they were based. Thomas became passionate to share Latitude with the world’s best creators – allowing them to remain independent, find their own inspiration and collaborate from anywhere.
When asked about what inspired the idea behind Latitude, Thomas replied:
If you ask most creative people what their ideal life would be, they would reply, ‘work on cool projects and travel.’ Travel is inspiration; it opens your eyes to a new world of design.” That’s what fuels me and most designers I know want to give creative people freedom to work from anywhere, in the places that inspire them.
There’s an inherent contradiction to working in a design studio – you are paid to be creative, but at the same time you trudge to the same desk every day, to work with the same people. The projects change, but your environment does not. We want to liberate free thinkers from the constraints of their desks so they can remain independent and creative without worrying about all the admin that comes with running your own small business.
We want designers to be able to work from the beach one day, or their studio or co-working space the next. To be able to spend winters in India and summers in New York. We want to give designers worldwide a new, unconstrained way to earn a living.
How Latitude works
Latitude is a production platform that connects clients and designers around a set of tools that streamline the creative collaboration process more effectively, breaking away from frustratingly endless email chains and bringing visual collaboration back into the forefront of the design process. This makes it easy for clients to find the right designer, then collaborate with them to develop the perfect creative solution.
The designers in the network have all been carefully curated to meet Latitude’s high standards of professional qualifications, experience and creativity. There is a broad range of design skills and depth of experience across industries to make it easy for clients find the perfect designer for their needs.
As a network started by designers for designers, Latitude believes in fair pay and transparent pricing. Designers set their own fees based on their hourly rate. Latitude takes a simple 20% commission on top of all transactions in return for sourcing clients, providing the collaboration tools and handling payments.
The Latitude design process
- Fill out a brief
Imagine a client, say a London based fashion startup. They have designed a collection and chosen a name, now they need to create their brand identity. They visit Latitude and complete the simple online brief. This gives our designers all the information they need to understand the client’s business, desired brand image, target audience and project deliverables for the designer to prepare a quotation.
- Choose a designer
The client searches the network and finds the portfolio of Laura, a talented graphic designer from New York, who has developed brands for a handful of recognised new fashion labels. The client is very impressed with what they see that they send her a message through Latitude to invite her to work on the project.
- Negotiate a deal
Based on The client’s brief, Laura can immediately accept the project or negotiate the fee, with both the client and Laura agreeing terms through Latitude, whose terms of service guarantee client satisfaction and ensure that designers get paid in a timely manner. Once both sides agree on the project scope and cost, the client pays Latitude for the project. The payment is released to the designer once deliverables have been signed off by the client on completion. Once the client has paid, Laura receives a notification that the project is live, so she can start work.
- Refine your design
Once Laura has designed initial concepts, she shares them with the client using Latitude’s online platform. Then, using Latitude’s collaboration tools, the client annotates the image to provide feedback.
- Track your revisions
The site keeps track of the number of revisions, which have been pre-agreed. Extra rounds of revisions to those specified in the quote are charged at a pre-agreed rate.
- Final delivery
Once the client is satisfied with their design, Laura uploads the final design files to the client via Latitude. Both of them sign a copyright agreement to complete the process, and once the files have been downloaded, Laura is paid automatically.
Benefits for clients
– Great design: Our curated network of the world’s best creatives are available to work on demand to bring your brand to life.
– Always assured: If a project is not going as planned, our support staff are on hand to mediate a solution.
– Work effectively: Latitude simplifies many aspects of the design process such as: finding a designer, briefing, negotiating, refinement, file delivery and payment so you can enjoy the process and create the best work possible.
– Save money: Latitude strips out the overheads of real-world design agencies and passes the savings on to you.
Benefits for designers
Focus on doing what you love: Latitude handles the burden of finding new clients and takes care of all administration, leaving designers free to focus on what they’re best at – design.
– Work from anywhere in the world with an internet connection.
– Fair pay at market rates: designers agree the scope and fee with the client in advance.
– No nasty surprises: When you finish a project, you know you’ll always get paid.
How do designers get paid?
Fairly! They set their own rates and begin work knowing that they are sure to get paid the instant the client has downloaded the deliverables at the end of the project.
How does Latitude make money?
We take a flat 20% commission on top of the total project fee.
What makes Latitude different from other online design services?
We believe that you get the best results from working with a hand picked professionally qualified designer, not crowdsourcing 99 different options from amateurs. At the end of the day, you only need one solution to your brief, and to be of any value, it needs to be professional quality.
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