Højmark Cycles produces custom-made bicycles from the workshop in Berlin-Prenzlauer Berg district. Their new logo and brand was created by Ineo Designlab based in Denmark.
Logo Fails in design, bad logos and cringe-worthy design errors.
An open letter
When does your logo stop being a logo? The answer is easy: when you hire some unprofessional, untrained “kid” to design it using a stock clipart pack of shapes. Let me explain: the logo and consequent brand design fields are hard to master, it takes many years and a high variety of client experiences (especially [...]
