Some lovely work from 2011 by Hornall Anderson on the Mammoth Mountain Branding, based in Mammoth Lakes, California. I’m a sucker for a simple, versatile logo that shows it’s adaptability through variations, examples of which can be seen above.
It’s blue and white and evokes the letter M, water, and mountains. Before long, it will be ubiquitous around town, on brochures and other mailings.
I don’t know why, even without an eye, does it just look like a wooly mammoth, it shouldn’t but it does. The organic textures and handwritten logotype really complements the nature of the brand.