5 Responses to “On the subject of Logo Design”

  1. Marc Sofield
    August 12, 2013 at 7:22 pm #

    I have to disagree with your thoughts on JFF logos. Whether some one wants extra practice during school or they’re trying to create a new portfolio piece, JFF logos can be of great use. You mentioned there’s no client, no brief. Well then make one up. Create your client, their name, what their business does and how they want their brand to represent them. Now you can no longer just play around with shapes in illustrator until you see something that could look cool as a logo.

    • Dario
      August 13, 2013 at 2:02 pm #

      Mark, thank you for passing by and takin’ the time to share your thought, we really appreciate that.

      As you correctly state, the designer is doing all the work. He invent his client, his name, what the business do. So, it’s still a no real world work, it address no one else than the designer – which ideas and concepts and knowledge on one field may also be wrong – but can’t be proven by the other part, as it does not exist. There is no discussion, no listening – basically, it’s creative masturbation.

      And as a matter of fact, almost every JFF logo look and is created almost the same (easy to prove with a quick search): union of two or more basic images, the use of standard/basic layouts and fonts. It also happens to find the same JFF logo done by more people – as it’s a basic idea, no research involved. So, it does seem like playing around with shapes; (I may be wrong though)

  2. Derek Kimball
    March 7, 2014 at 5:54 pm #

    I think you are both raise good points. I see established and very talented designers on sites like LogoPond, with half their portfolio consisting of “just for fun” designs. It seems these designers tend to gain more exposure as well (more likes, shares, followers, etc). Mostly because they are good designers, but partially because it is easier to create unique and eye catching designs with the no restrictions of “just for fun” designs.

    I don’t really see much harm coming from this other than clients hiring a designer who showcases mostly fake designs in his/her portfolio, only to find out the designer doesn’t know how to design with limitations in place.

    Anyway…just my two cents. Thanks for the read…an interesting topic.

    • Dario
      March 8, 2014 at 5:49 pm #

      Hello Derek, thank you for bringing your opinion here. You readers are what matters to us!

      You are really close to the point, as: one non professional, designer of faker things will not be able to do one really professional logo, when brought outside of his comfort zone which is basically done of “this+that”, basically humorly mixing figures.
      So they’ll try to turn the issue to the client – who in the end lose the acknowledge of what a logo is and why is good for his company.

      Nowadays one random client – even mine ones – surfing the various online galleries perceive and expect a logo to be just like a fun, colored mixed figure next to some basic type – which is not. Have you noticed the amount of contemporary logos that use Ubuntu as a font, just ’cause it’s a free commercial available one? It’s full of “professional” designers on Behance that do so.

      This behaviour brought misunderstandings on the field between clients, that don’t know anymore what a logo is and what it stand for – as such, online galleries like 99Designs, Fiverrs etc grew up tremendously – not just ’cause the client don’t want to pay for a professional result – but because he don’t know anymore what professionality in this field means – and ’cause every designer style and result looks the same to him. And he’s even right in his assumption – design is not anymore made by design and knowledge. Design is quickly becoming just a matter of numbers

      Not only in logo: look at all the pretemptious, fake and copy-pasted app designs out there on dribbble: it’s starting to look all the same there as well. Client’s are starting to lose acknowledge of the difference of UI and UX as well – and it’s a matter that went really public a couple of years ago

      The “fake trend” bring a lot of untrained, unwilling to learn people that just know how to use the softwares to the surface- and since their numbers are overwhelming, knowledge of the field went lost soon – and it all become matter of cents, in a brutal standardization of the Design world.

      • Derek Kimball
        March 8, 2014 at 7:25 pm #

        Dario, I agree with some of your sentiment, although I think some of these “sameness” issues are inevitable in the age of the internet. There have always been trend setters and trend followers.

        Sure, those on Behance and Dribbble gaining large followings with their trendy x-style logos, vintage texture on everything, and that flat google look, are just sheep following the latest thing. Some of them have a great eye, they just lack originality.

        As a rule, good designers should avoid trends as much as possible. But on the other hand, have an awareness of designing for the times. It’s a fine line and a tough one to walk sometime.

        I think all designers struggle with typeface decisions for example. Some established creatives still consider Helvetica a go to font, even though it’s the most overused typeface in the world. And others won’t touch it with a stick. Supporters of the typeface could argue that because it has a neutral appearance it can be used over and over. Some see it as being easily recognizable.

        A font like Ubuntu does have a more recognizable look, so it makes sense that it could be seen as “overused”….just as “Museo” was a couple years back. On the other hand, they are both great looking typefaces that often times may be the best fit for a design.

        With logo design, there are so many more “designers” today than ever before, and many more logos. It has become almost impossible to create anything of complete uniqueness…to the point it’s almost scary because designers are being called “thieves” if their creations mimic an existing.

        Sure, a lot of the time design theft is the culprit, but sometimes look-alikes are the result of pure coincidence. I know from experience. Either our subconscious remembers things without us knowing and implements them into our designs, or it’s like hitting the unlucky lottery.

        Anyway, I’m getting way of track here. I just don’t think it’s a black and white issue with a lot of these discussions. I think in the sea of sameness, there still are a lot of very talented and original (as possible) designers and creatives out there. It probably is a difficult task for many clients though, trying to find the good amongst the bad.

        Thanks for the discussion.

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