2 Responses to “Orange Hive”

  1. Johnny Appleseed
    January 23, 2013 at 4:58 pm #

    Beautiful Design Identity. My only comment and/or question is why does a so called German creative agency hire an outside designer to come up with it’s visual identity?

    • Stuart
      January 23, 2013 at 10:40 pm #

      Not sure to be honest, maybe doing it themselves was difficult to remain objective? I know a lot of designers struggle with their own identity, the constant strive for perfection leads to never really getting ‘the perfect logo’

      – outsourcing it in that respect may produce totally different results which hit the core of the brand more effectively.

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