Orange Hive
Orange Hive is a creative agency from Germany that has been given a new identity by Emanuele Cecini. The typographic logomark plays on the natural shape of the lettering and minimalism, whilst appearing bold with the vivid orange primary brand colour.
Beautiful Design Identity. My only comment and/or question is why does a so called German creative agency hire an outside designer to come up with it’s visual identity?
Not sure to be honest, maybe doing it themselves was difficult to remain objective? I know a lot of designers struggle with their own identity, the constant strive for perfection leads to never really getting ‘the perfect logo’
– outsourcing it in that respect may produce totally different results which hit the core of the brand more effectively.