Branding is something that affects the purchases we make and the businesses we hire, whether we are aware of it or not. The brand is how businesses communicate their values, vision and personality to us the consumers.
The New Theatre is one of the oldest, independent theatres in Sydney, Australia, that has undergone a rebrand through British designer Mike Rigby. They are a non-professional company run and organised primarily by volunteers; their “about us” page states what could be an amazing strapline: “Always real. Always raw. Always New.” My eye was drawn initially to the […]