Pepsi Logo Redesign

Pepsi Logo Redesign Rebrand on Logoholic by Sam Weston

Sam Weston, a third year Graphic Design student studying at the University of Lincoln has offered up a fairly solid Pepsi logo redesign and rebrand.

Pepsi Logo Redesign Rebrand on Logoholic by Sam Weston

You can’t argue that the simplicity works well, and the current logo certainly has it’s haters (see below). My only concern is that, despite Pepsi’s almost regular rebranding efforts, they always strive to hold onto the red and blue colours. Sam’s suggestion loses the red, most likely in an attempt to simplify as far as possible, but I doubt if they were to simplify they would want to reduce so far as to lose an associated brand colour.

Funny Pepsi Logo Redesign

Pepsi Logo Redesign on Logoholic Blog

Pepsi Logo Rebrand by Sam Weston

What do you think of Sam’s Pepsi logo redesign? Does it offer a simplified approach that is pleasing, or does it lose the Pepsi image? Let us know below.


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One Response to “Pepsi Logo Redesign”

  1. matoweb
    January 7, 2013 at 8:34 am #

    I must agree with the Sam about the new Pepsi logo… it doesn’t look very good, could be done way better. His solution could be the one but I’m missing the colours. Not sure why he decided to go for a one colour solution but I would love to see his idea with some red color in it.

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