Højmark Cycles produces custom-made bicycles from the workshop in Berlin-Prenzlauer Berg district. Their new logo and brand was created by Ineo Designlab based in Denmark.
The Psychology of Colours in Logo Design
Trying to compete in business today takes a hands-on approach and an ability to adapt your business to the changing environment. This not only includes your marketing, your customer support, your online presence and your reach, but it also includes your logo. Is your business logo design good enough to stand out with all [...]
Sóley Chair Branding
Schober Design’s new communication campaign for Kusch+Co’s Sóley chair is a continuation of the gradual renovation of the contract seating company’s brand. The Sóley chair, named after an Icelandic flower, is a re-release of a Valdimar Harðarson 1981 design. The updated version was released at the 2012 Orgatec exhibition held in Cologne, Germany and took [...]
Yves Saint Laurent
Some of the news in this article are still hot-off-the-press, so may be not completely precise. We’ll update it and make some changes to it if we feel the necessity in the future Probably, you already know it: Heidi Slimane, newest creative director at Yves Saint Laurent, has unveiled a new logo for the company. Listening [...]
An open letter
When does your logo stop being a logo? The answer is easy: when you hire some unprofessional, untrained “kid” to design it using a stock clipart pack of shapes. Let me explain: the logo and consequent brand design fields are hard to master, it takes many years and a high variety of client experiences (especially [...]
