Tag Archives: minimal

Characterized by the use of simple or primary forms or structures, esp. geometric or massive ones.

Athena Procopiou Branding Website

Athena Procopiou

  Being the massive fan of simplicity and minimalism within branding that I am, naturally Modulab‘s work on the Athena Procopiou branding caught my eye. It’s for that reason I feel it deserves January’s brand Branding of the Month award on Logoholic. Athena Procopiou is an established luxury womenswear brand producing scarves and cover-up with […]

Soley Chair

Sóley Chair Branding

Schober Design’s new communication campaign for Kusch+Co’s Sóley chair is a continuation of the gradual renovation of the contract seating company’s brand. The Sóley chair, named after an Icelandic flower, is a re-release of a Valdimar Harðarson 1981 design. The updated version was released at the 2012 Orgatec exhibition held in Cologne, Germany and took […]