Trying to compete in business today takes a hands-on approach and an ability to adapt your business to the changing environment. This not only includes your marketing, your customer support, your online presence and your reach, but it also includes your logo. Is your business logo design good enough to stand out with all of today’s competition?
There are many different articles out there telling you about the key elements to include in your logo design. Anyone wishing to create a winning logo only needs to focus and use the correct information. But what’s the psychology of colours in logo design? What are people thinking when they view the colors of your logo?
How People See Colours in a Logo
Innocent, delicate, and decidedly female, pink is a colour that evokes a feminine emotion. In almost any context, a pink logo makes people think of Barbie or of breast cancer awareness. Pink is a great way to target a female audience.
Red brings in a lot more excitement and boldness than pink. This is a commanding, intense colour used to grab the attention of your audience. A lot of food logos end up going with elements of red, as it’s said to make people hungry.
Yellow is a colour that can stand out well, depending on the shade, but it also conveys a message of caution in a broad context. So if you’re designing your image on Logosack or with another logo-based service, be careful of how you use yellow.
More often than not, white is the empty space in a logo. It’s a colour that sends a message of peace. However, it can be used effectively with the colours around it. A lot of logos use elements of white, so this is a colour you may want to include.
Most shades of orange can be viewed as a toned-down version of red. This is a colour that stands out and catches people’s attention, but it isn’t incredibly bold or commanding. It’s a more neutral red to use, and a much bolder yellow.
While green was long known to bring up things like inexperience and jealously, the connotation has changed by and large. Green is now used most often to represent the environmentally-friendly crowd.
Purple is a majestic, very kingly colour, also conveying the message of justice, fantasy and high-end products. Although it’s a colour directly made up of red and blue, the feeling it gives off is a 180 from either.
While black might be billed as the absence of colour, we all know that it’s an actual colour. It’s incredibly powerful when used correctly, but dreary and empty when used incorrectly. For a bold, sophisticated statement, black is often used.
Blue is most commonly associated with security and success. This is due to the authority blue exudes. If you want to come across as an expert in the field, having elements of blue may be a wise choice.
Along with green, brown is a very earthy colour. However, it’s more of a nature-like, utilitarian colour than an eco-friendly colour. It’s very simplistic, but when used the right way can stand out amongst other colours.
When a person sees a lot of grey in a logo, they usually get the feeling of a neutral brand. Blending black and white, grey is literally neutral, and that connotation has stuck with it.
Whether you decide to design your logo organically or to buy a logotype to help get you started, it’s important that you understand what the colours are conveying to the public. A great logo speaks accurately of the brand it’s representing. Choose your colours wisely.
This article was written by Martin Nilsson, the business developer of Logosack – a logo design company in Sweden specializing in business logos for small businesses.