Making things ‘vintage’ seems to be all the rage in logo design these days. Scratches, textures and grain all appear to call back to the desire of designers to have a physical product, weathered by use; as supposed to the sometimes soulless digital cleanliness of their logo on a white backdrop. Others view this appeal for vintage as ‘hipster’ – with the Hipster branding series being an obvious reference.
Marisa Passos, a 24 years old graphic & web designer from Portugal has come up with a huge set of logos set onto vintage emblem backdrops – some of which, like Adidas, I could see easily representing a vintage collection of clothing. The full set can be found here.